Made O'Meter
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DC Shoes is an American brand that has become a global leader in performance skateboarding shoes and lifestyle apparel. Originally founded in 1994 in Carlsbad, California, the brand quickly established its identity within extreme sports and streetwear cultures. Known for its distinct logo and technological innovations in skate footwear, DC Shoes has navigated several corporate ownership transitions.
Historically, the brand was acquired by Quiksilver in 2004. In 2023, ownership transitioned as part of a major industry acquisition where Authentic Brands Group (ABG) purchased Boardriders, Inc. (the parent company of DC, Quiksilver, and Billabong). As of 2024 and looking toward the future, DC Shoes operates under the umbrella of Authentic Brands Group, which focuses on brand development and licensing through a network of global partners.
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