Ben's Original Brown Rice

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognizable rice brands. Originally launched in the United States in the 1940s, it revolutionized the industry with converted rice technology. In 2020, the brand underwent a major global rebranding to Ben's Original to evolve its visual identity and promote inclusivity.

The product is part of a global supply chain. While Mars, Incorporated is an American company, the rice is sourced and processed in various locations depending on the market. For European markets like Germany, the rice is often processed in Olen, Belgium, which houses one of the company's largest rice production facilities.

Today, the brand remains a core part of the Mars Food & Nutrition portfolio. As a subsidiary of Mars, Incorporated, a family-owned multinational, Ben's Original continues to lead the dry rice category internationally while focusing on sustainable farming practices and nutritional improvements.