WICK Blau sugar-free lozenges

WICK Blau (known internationally as Vicks Blue) is a world-renowned brand of cooling menthol lozenges designed to provide a refreshing sensation. The brand traces its roots back to 1890s North Carolina, USA, when pharmacist Lunsford Richardson developed a range of remedies under the Vicks name, originally inspired by his brother-in-law, Dr. Joshua Vick.

Today, the brand is a core part of the consumer health portfolio of Procter & Gamble (P&G). While the brand originated in the United States, WICK has a deep-rooted manufacturing presence in Europe. High-quality production for the DACH region (Germany, Austria, Switzerland) is primarily centered in Germany, ensuring high standards for these pharmaceutical-grade confections. P&G continues to oversee the global distribution and marketing of the product, maintaining its status as a leading choice for respiratory comfort and mentholated sweets.