Nescafé Matinal Suave instant coffee

Nescafé is one of the world's most iconic coffee brands, with a history deeply rooted in Brazil. The brand's journey began in 1930 when the Brazilian government approached Nestlé for help in managing a massive coffee surplus. After eight years of research led by coffee specialist Max Morgenthaler, Nestlé successfully developed a soluble coffee powder that preserved the bean's natural flavor, launching it in Switzerland in 1938.

Today, Nescafé Matinal is a specific line tailored for the Brazilian market, offering a milder profile known as 'Suave'. This product is manufactured in Brazil, utilizing the country's vast coffee-growing resources. The brand remains under the global ownership of Nestlé, a Swiss multinational that has become the world's largest food and beverage company. In Brazil, the brand is managed by Nestlé Brasil Ltda., which oversees local production and distribution.