Albert Heijn Atlantische Gerookte Zalm

This product is Atlantische Gerookte Zalm (Atlantic Smoked Salmon), a popular seafood staple sold under the private label of the Dutch supermarket giant Albert Heijn. The packaging specifically highlights its origin from Kvarøy, Norway, and features 'Alf & Crew,' referencing the Kvarøy Fiskeoppdrett farm known for its sustainable aquaculture practices. The salmon is ASC (Aquaculture Stewardship Council) certified, ensuring it meets strict environmental and social standards.

While the salmon originates from the pristine waters of Norway, the final processing, smoking, and packaging are typically handled by specialized seafood facilities in the Netherlands to supply local Albert Heijn stores. The brand itself, Albert Heijn, is the largest supermarket chain in the Netherlands.

Albert Heijn is owned by Ahold Delhaize, a major international food retail group headquartered in Zaandam, Netherlands. Ahold Delhaize was formed in 2016 through the merger of the Dutch Ahold and the Belgian Delhaize Group, creating a retail powerhouse that operates across Europe and the United States. Through their private label program, they maintain supply chain transparency by sourcing high-quality ingredients like Norwegian salmon.