Magnum Mini Classic ice cream

Magnum is a globally recognized premium ice cream brand originally developed in Denmark and launched in the late 1980s by the Frisko brand. It was the first handheld ice cream bar specifically targeted at adults, featuring high-quality Belgian chocolate. Production currently takes place in multiple specialized facilities across Europe and other continents to meet global demand, with significant manufacturing hubs in Germany, Italy, and Hungary.

Today, Magnum is part of the extensive Heartbrand portfolio owned by Unilever. As of 2024 and beyond, Unilever remains the ultimate owner company, though it has announced plans to spin off its ice cream division into a separate entity to streamline its business operations. The brand continues to be headquartered under Unilever's corporate umbrella in the United Kingdom and the Netherlands.