BOB Strawberry Jam

BOB is a quintessential Swedish household brand known primarily for its preserves and fruit syrups. Originally founded in Sweden by the Kooperativa Förbundet (KF), the brand has been a staple in Swedish kitchens since the mid-20th century. The product shown—a 'sylt' or jam in a flexible plastic tube package—is a traditional Swedish format designed for ease of use and reduced waste.

Manufacturing takes place within Sweden, primarily at the facility in Kumla, where the brand has maintained its production for decades. While the berries themselves may be sourced from various locations depending on the season and harvest quality, the final product is processed and packaged domestically.

The brand is currently part of Orkla Foods Sverige, which is a subsidiary of the Norwegian conglomerate Orkla ASA. This ownership transition has solidified BOB's position as part of a major Nordic food portfolio while maintaining its deeply-rooted Swedish brand identity.