IdHAIR Matte Wax

IdHAIR is a prominent Danish professional hair care brand, originally founded in 1986. The brand is highly regarded in the salon industry and is best known for its iconic 'Hard Gold' and 'Matte Wax' products.

The brand was established by IdH HAIR Company A/S in Aarhus, Denmark. It remains a Scandinavian-owned entity, maintaining its production and headquarters within Denmark to ensure localized quality control and professional standards. The Matte Wax is a part of their creative line, emphasizing high performance and vegan-friendly ingredients.