Made O'Meter
Discover where a brand or product originates
SheaMoisture is a prominent personal care brand that specializes in hair and skin care products created with natural and sustainably sourced ingredients. The brand's identity is rooted in the legacy of Sofi Tucker, who began selling Shea Nut-based products in Sierra Leone in 1912. The brand was officially established in the United States in the early 1990s by her descendants, focusing on heritage recipes and community commerce.
Today, SheaMoisture is a global leader in the beauty industry, known for its commitment to fair trade and ethical sourcing from women-led cooperatives in Africa. While the brand maintains its headquarters in the United States, it was acquired in 2017 by the British-Dutch multinational Unilever. This acquisition helped scale the brand's distribution globally, ensuring its presence in major retail markets while maintaining its B Corp certification and mission-driven business model.
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