Lenor Country Garden fabric softener

Lenor is a prominent brand of fabric softener and dryer sheets, owned by the American multinational consumer goods corporation Procter & Gamble (P&G). The brand was first introduced in 1963 in Germany as P&G's first fabric softener in the European market. Since its inception, Lenor has become a household staple across Europe and Russia, known for its long-lasting scent technology and fabric care properties.

While the brand originated in Germany, its manufacturing is now global to serve various regional markets. Production typically occurs in several P&G manufacturing plants across Europe, including facilities in countries like France, the United Kingdom, and Czechia, depending on the specific product line and distribution needs. This decentralized manufacturing ensures the product is widely available across the continent.

Today, Lenor remains under the ultimate ownership of Procter & Gamble, headquartered in Cincinnati, Ohio, USA. P&G is one of the world's largest consumer goods companies, managing a vast portfolio of brands in segments like beauty, grooming, health care, fabric and home care, and baby, feminine, and family care. In local markets like the Netherlands, the brand is managed by P&G's regional subsidiaries.