Coop Riso Baldo Integrale Biologico

This product is an organic Baldo brown rice sold under the Coop brand, which is Italy's largest supermarket chain. The Baldo variety is a high-quality Italian rice, primarily grown in the Vercelli and Novara provinces of Piedmont.

Coop Italia is a system of consumers' cooperatives that operates its own private label brand. These products are manufactured by selected Italian suppliers who meet the cooperative's strict ethics and quality standards. The brand focuses heavily on sustainability and fair labor practices, as highlighted by the 'realizzati senza discriminazioni' (produced without discrimination) label on the packaging. The ultimate ownership remains with the various regional cooperatives that form the national Coop consortium.