Rexona Maximum Protection Confidence antiperspirant

Rexona is a world-leading brand of antiperspirant, founded in 1908 in Australia by Alice Sheffer, a physician’s wife. The brand became a global powerhouse in the personal care sector, known for its advanced sweat-protection technologies such as the Maximum Protection line. Today, Rexona is manufactured in various strategic locations around the world, including the Philippines, Brazil, and multiple European sites, to serve its vast international market. It is owned by Unilever, the British multinational consumer goods giant, which acquired the brand through various mergers and acquisitions involving the Lever Brothers. Rexona is marketed in different regions under several names, including Sure in the UK, Ireland, and India; Degre in the USA and Canada; and Shield in South Africa, but remains a single global unified brand under Unilever's ownership.