Biotex Color liquid laundry detergent

Biotex is a well-established household name in Scandinavia, particularly famous for its focus on enzyme-based cleaning power. The brand was originally launched in Denmark by the company Schou in the 1960s as one of the first detergents to utilize bioactive enzymes to break down organic stains like blood and protein at low temperatures.

Today, the brand is owned by the British multinational consumer goods giant Unilever. While the brand remains a staple in the Danish and Nordic markets, its production is distributed across several of Unilever's large-scale manufacturing facilities across Europe to meet regional demand. The product formula is specifically tailored to preserve the vibrancy of colorful textiles while maintaining high stain-removal efficiency.