Jack Link's Beef Jerky Original

Jack Link’s Beef Jerky is one of the most recognized meat snack brands globally. The brand originated in Minong, Wisconsin, USA, when Jack Link began using his great-grandfather’s recipes to create jerky for the local community. Today, it remains a family-owned enterprise under the umbrella of Link Snacks, Inc.

While the brand is rooted in the United States, its manufacturing footprint is global to meet international demand. Products sold in North America are primarily made in the USA (with facilities in Wisconsin, South Dakota, and Iowa), while those sold in Europe are often produced in Brazil or New Zealand to comply with regional sourcing regulations.

The brand occasionally engages in cultural collaborations, such as the "MrBeast Approved" marketing partnership shown on this packaging, designed to appeal to younger consumers and digital-native audiences. Despite its global scale, the ultimate ownership remains with the Link family.