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Cien is the private-label brand for personal care and beauty products owned by the German retail giant Lidl. Originally established in Germany to provide affordable alternatives to major cosmetic brands, it has become a staple across Europe due to Lidl's extensive distribution network. The brand's manufacturing is concentrated in Germany and other European countries, benefiting from the strict safety and quality standards of the EU cosmetic regulations. As a private label, it is exclusively owned and controlled by the Lidl Stiftung & Co. KG, which manages the brand's global presence and product development.
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