Billys Super Size Pepperoni

Billys is an iconic Swedish brand of rectangular pan pizzas, famously launched in the early 1990s. The brand was named after Billy's Pan Pizza in Chicago but was developed specifically for the Nordic market by the Gunnar Dafgård AB company. The product is manufactured in Källby, Sweden, which continues to be the main production hub for Billys products.

The brand remains under the ultimate ownership of Gunnar Dafgård AB, a family-owned Swedish food company founded in 1937. Dafgård has maintained its status as Sweden's largest private food producer, focusing on frozen ready meals and bakery products. While Billys has expanded into several variations including the 'Super Size' version shown here, its roots and production remain firmly established in Sweden.