Made O'Meter
Discover where a brand or product originates
Hero is a globally recognized brand specializing in fruit-based products and baby food. Founded in Switzerland in 1886 by Gustav Henckell and Gustav Zeiler, the company has grown from a local fruit and vegetable cannery into an international food giant.
Today, the brand is owned by the Hero Group, which remains headquartered in Lenzburg, Switzerland. While it is a Swiss company with a significant portion of its production located in Switzerland—specifically for its premium jam lines—the group operates production facilities across Europe (notably Spain) and North America to serve local markets. The brand is synonymous with high-quality preserves and continues to be privately held by the Oetker family and other shareholders through the Hero Group structure.
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