Pure Fiji skin care

Pure Fiji is a renowned luxury personal care brand that draws its inspiration and ingredients from the pristine Pacific Islands. Founded in 1996, the brand is celebrated for its commitment to using traditional Fijian botanical blends, such as virgin coconut oil, macadamia nut oil, and sikeci oil. All manufacturing takes place in Suva, Fiji, where the company maintains a vertically integrated production process to ensure quality and support the local economy.

Ownership of Pure Fiji remains with the founding family, ensuring that the brand maintains its social responsibility and ethical harvesting practices. The company is famous for empowering local communities by sourcing raw materials from rural villages across the islands. This focus on sustainability and authentic island heritage has helped Pure Fiji grow from a local family business into an international brand found in luxury spas and retailers worldwide.