Matrix Keep Me Vivid

Matrix Keep Me Vivid is a professional hair care range specifically designed for high-maintenance hair colors. The brand was founded in the United States in 1980 by hairdressers Arnie and Sydell Miller, who aimed to provide hairdressers with a comprehensive range of products to help grow their businesses.

Manufacturing for the Keep Me Vivid line takes place in several locations worldwide to serve different markets, with primary production facilities located in the United States, Spain, and Canada. This global manufacturing footprint ensures supply chain efficiency for salons and retail outlets.

Since 2000, Matrix has been a part of the L'Oréal Professional Products Division. As the ultimate owner, L'Oréal, headquartered in France, has expanded Matrix's reach globally, making it one of the most widely recognized professional hair brands in the world. The brand operates under the L'Oréal USA subsidiary in its domestic market while maintaining a presence in over 50 countries.