Alive! Multivitamins

Alive! is a well-known brand of multivitamins and dietary supplements that focuses on plant-based nutrition and high-potency formulas. Originally developed and launched by Nature's Way, the brand became famous for its 'Max Potency' products featuring fruit and vegetable powders. The brand emphasizes the use of 'orchard fruits' and 'garden veggies' blends to differentiate itself in the wellness market.

Over the years, the brand's ownership has transitioned as part of corporate acquisitions within the health and wellness sector. Nature's Way was acquired by the German-based Schwabe Group. In 2024, maintaining their leadership in the herbal medicine and supplement industry, the Schwabe Group remains the ultimate parent company. While the brand has a strong global presence, the majority of Alive! products continue to be manufactured in the United States, utilizing facilities that comply with Good Manufacturing Practices (GMP).