SheaMoisture personal care products

SheaMoisture is a globally recognized personal care brand specializing in hair care, skin care, and body products specifically formulated with organic and natural ingredients like fair-trade shea butter. The brand traces its heritage back to 1912 in Sierra Leone, where Sofi Tucker sold shea nuts and homemade beauty preparations. Her legacy was foundational to the brand's launch in the United States decades later.

In 2017, the brand's parent company, Sundial Brands, was acquired by Unilever. This acquisition helped scale SheaMoisture's distribution across the globe while maintaining its commitment to community commerce and ethical sourcing. Today, while the brand maintains its headquarters and primary manufacturing facilities in the United States, it operates as a major subsidiary within Unilever's vast personal care portfolio, reaching consumers in numerous international markets.