Pureology Professional Color Care

Pureology is a professional hair care brand specifically designed for color-treated hair, known for its 100% vegan formulas and ZeroSulfate technology. The brand was founded in California with a focus on high-performance hair care that preserves color vibrancy while maintaining hair health without harsh chemicals.

In 2007, the brand was acquired by L'Oréal, which integrated Pureology into its Professional Products Division. This move expanded the brand's global reach, utilizing L'Oréal's extensive research and development resources to refine its botanical-based formulas.

Today, Pureology maintains its status as a premium salon-exclusive brand. While it originated in the United States, its manufacturing and distribution are supported by L'Oréal's global network, ensuring high standards of quality and sustainability across its product lines, including its signature aromatherapy-inspired scents.