Koenigsbier Blond Beer

Koenigsbier is a widely recognized private-label beer brand found in various European supermarket chains, most notably within the Casino Group and Monoprix networks. Despite its German-sounding name, which translates to 'King's Beer,' the brand has its roots in French retail distribution. It is positioned as an accessible, everyday lager characterized by its 4.0% alcohol content and classic blonde profile.

Ownership of the brand belongs to the French retail giant Groupe Casino. Production of Koenigsbier is decentralized, with manufacturing contracts often awarded to various breweries across Europe, including major facilities in France, the Netherlands, and Germany, depending on regional distribution needs. This multi-sourcing strategy allows the brand to maintain high availability and competitive pricing across its international retail footprint.