Bref Power Activ Gel

The product in the image is Bref Power Activ, a popular toilet cleaning gel. The visible address for Landiona (NO), Italy, confirms its production and distribution for the Italian market via Henkel Italia S.p.A.

Bref is a historic brand belonging to the Henkel portfolio, originally founded in Germany. Henkel is a global leader in household cleaning and personal care products. While Bref products are sold internationally and manufactured in various regional facilities to serve local markets, the specific bottle shown is intended for the Mediterranean region, managed by the Italian subsidiary of the German multinational.