Aesop Geranium Leaf Body Balm

Aesop is a high-end personal care brand founded in Melbourne, Australia, in 1987. It is widely recognized for its minimalist brown glass packaging and plant-based formulations. While the brand originated as a local Australian luxury venture, its unique aesthetic and focus on botanical ingredients led to rapid international expansion.

Historically, the brand was built by Dennis Paphitis before major corporate investments. In 2023, the Brazilian beauty giant Natura &Co reached an agreement to sell Aesop to L'Oréal. As of 2024 and beyond, Aesop is under the ultimate ownership of the L'Oréal Group, headquartered in France. Production remains primarily centered in Australia to maintain brand heritage and quality control standards.