Esselunga Smart Gallette di Riso

Esselunga Smart Rice Cakes (Gallette di Riso) are a staples of the Italian retail landscape, belonging to the 'Smart' value line of Esselunga S.p.A. The 'Smart' brand was launched by the retailer to provide basic household and food essentials at competitive prices without sacrificing quality standards.

Historically, Esselunga is one of Italy's most prominent supermarket chains, founded in the 1950s. These rice cakes are primarily produced within Italy, often through dedicated local contractors that specialize in puffed grain products to supply the private label market. The brand remains entirely under the ownership of the Italian CAPROTTO family through their holding company, Supermarkets Italiani S.p.A., maintaining a strong national identity and localized supply chain.