L'Oréal Paris Elseve Glycolic Gloss Extra Gloss Shampoo

L'Oréal Paris Elseve (known as Elvive in many European countries) is a flagship brand of the world-leading beauty group L'Oréal. The Glycolic Gloss range is a specialized line designed for dull or porous hair to enhance shine through a glycolic acid complex.

The L'Oréal Group was founded in France in 1909 and remains headquartered in Clichy. While the brand is quintessentially French, its production is globally distributed. The version shown in the image, often found in Southeast Asian markets, is typically manufactured in L'Oréal's large-scale production facilities in Indonesia or Thailand to serve regional demand. L'Oréal remains an independent public company, with the Bettencourt Meyers family and Nestlé as major shareholders.