Schauma hair care

Schauma is one of the most recognized hair care brands in Europe, particularly within the DACH region. It was originally launched by the German chemist Hans Schwarzkopf in 1949, revolutionizing the market with the introduction of its cream shampoo in a tube.

Today, the brand is a cornerstone of the Henkel portfolio. While its heart remains in Germany—where a significant portion of research and manufacturing takes place—the production is distributed across various European facilities to meet global demand. The brand focuses on family-oriented hair care solutions, utilizing diverse formulas tailored to different hair types and needs.