Wealthsimple

Wealthsimple is a prominent Canadian financial technology (FinTech) company that revolutionized the domestic investment landscape through its automated 'robo-advisor' services and low-fee trading platforms. Founded in 2014, the company was built to simplify wealth management for the digital generation, eventually expanding its suite of products to include high-interest savings, cryptocurrency trading, and tax filing software.

While operating as a distinct consumer brand, Wealthsimple is backed by some of Canada's most established financial powers. The majority of the company is owned by the Power Corporation of Canada through its subsidiaries, providing the platform with significant capital and institutional stability. Although it briefly expanded into the United Kingdom and the United States, Wealthsimple pivoted in late 2021 to focus exclusively on the Canadian market, where it maintains its headquarters and primary operations.