Youth Enrichment Brands (YEB) platform

Youth Enrichment Brands (YEB) functions as a premier platform for youth activities, aggregating several leading brands within the sports and arts sectors. It was formed to streamline the management of youth-focused enrichment programs, providing standardized quality across various disciplines ranging from soccer to music education.

Originally founded to unify top-tier youth services, the platform encompasses recognizable brands such as US Sports Camps (the licensed operator of Nike Sports Camps), i9 Sports, and School of Rock. By integrating these specialized entities, YEB provides a centralized operational core for diverse extracurricular programs across North America.

The organization is currently backed by Roark Capital Group, a private equity firm that specializes in franchise and multi-unit business models. This ownership provides the brand with the financial resources and strategic oversight to expand its footprint globally while maintaining the localized community feel essential for youth development.