School of Rock

School of Rock is a global music education brand that specializes in a performance-based teaching method. Founded in Philadelphia in 1998, the franchise has grown significantly, offering lessons in guitar, bass, drums, keyboards, and vocals. The Del Valle location in Mexico City represents the brand's international expansion through a local franchise model.

The curriculum is designed to get students on stage as quickly as possible, fostering confidence and musical proficiency through group rehearsals and live performances. While the educational framework and branding are exported from the United States, individual locations are typically owned and operated by local franchisees within their respective countries.

Currently, the brand is owned by Youth Enrichment Brands (YEB), a platform backed by private equity that focuses on youth-oriented developmental programs. This ownership structure supports the brand's scaling across both domestic and international markets, ensuring standardized quality in musical education while allowing for local community engagement.