Hang Ten apparel and lifestyle products

Hang Ten is an iconic lifestyle brand that was founded in 1960 by Duke Boyd and Doris Moore in Seal Beach, California. Originally focused on high-quality board shorts for surfers, the brand quickly became a global symbol of California surf culture, famously recognized by its 'two golden feet' logo which represents the 'hanging ten' surfing maneuver.

Today, the brand's manufacturing takes place in multiple countries including China, India, and Vietnam, reflecting its global distribution strategy. The brand has transitioned from a local Californian surf shop to a worldwide licensing powerhouse, ensuring its coastal aesthetic is available in diverse markets.

While the brand originated in the United States, it is currently owned by the Hong Kong-based investment firm GLI (Global Brands Group/Li & Fung associates influence). Since 2012, Hang Ten has been part of a portfolio that leverages international manufacturing and distribution networks to maintain its position as a legacy surf and beachwear brand.