Unconventional Burger Vegetable al Pomodoro

Unconventional is a prominent plant-based brand that emerged from Italy, specifically developed by the Granarolo Group. It was created to meet the rising demand for high-quality meat alternatives that maintain culinary appeal, particularly focusing on taste and texture that resonates with traditional Italian food values.

The products are primarily manufactured in Italy, leveraging Granarolo's extensive dairy and food production infrastructure to produce soy-based and vegetable-based proteins. Granarolo S.p.A., the ultimate owner, is one of Italy's largest dairy companies, and Unconventional represents its strategic expansion into the vegan and vegetarian market. The brand has gained significant recognition in Europe, even winning prestigious awards for its realistic plant-based burger patties.