Sorriso Dentes Brancos toothpaste

Sorriso is one of the most iconic dental care brands in Brazil. It was originally launched in the early 1960s by the Brazilian company Laboratório Farmacêutico Sydney Ross. The brand quickly became a household staples due to its wide distribution and marketing focused on 'the Brazilian smile'.

In 1995, the American multinational Colgate-Palmolive acquired Kolynos globally (which owned the Sorriso brand). Since then, Sorriso has operated as a key subsidiary brand under Colgate-Palmolive's umbrella, maintaining its local identity while benefiting from global innovation and manufacturing standards. It is primarily manufactured in Brazil to serve the domestic market and remains a leader in the oral hygiene segment within South America.