Fleecy concentrated fabric softener

Fleecy is a well-established brand in the Canadian laundry care market, known primarily for its fabric softeners and dryer sheets. Initially introduced as a local brand to provide softness and static control for family laundry, it has become a staple household name in North America, particularly in Canada.

Today, Fleecy is owned by the Colgate-Palmolive Company, a global consumer products giant headquartered in New York. While the brand has deep Canadian roots in terms of market presence, it is managed as part of Colgate-Palmolive's international home care portfolio. Manufacturing typically takes place in large-scale facilities in the United States and other global locations to meet demand across the continent, though the branding remains specifically tailored to bilingual Canadian packaging standards.