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NOW Foods is a prominent natural products brand founded in 1968 by Elwood Richard in Bloomingdale, Illinois. The company has remained a family-owned business for over five decades, establishing itself as a leader in the health food and supplement industry. Their products are primarily manufactured at their state-of-the-art facilities in Bloomingdale and Sparks, Nevada, using globally sourced ingredients.
As of 2026, NOW Foods remains under the private ownership of the Richard family, operating through their parent entity, NOW Health Group, Inc. Unlike many other major supplement brands that have been acquired by large pharmaceutical or food conglomerates, NOW has maintained its independence, which they site as a key factor in their ability to offer high-quality products at affordable prices. The brand is globally recognized for its commitment to quality control and non-GMO standards.
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