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Fränkische Landwurst is a private label brand associated with the German discount supermarket chain Netto Marken-Discount. This specific product consists of cold cuts, a staple in German deli counters and refrigerated sections.
The brand focuses on traditional 'Franconian' style recipes, highlighting regional German heritage. Manufacturing is carried out in Germany, often sourcing from local producers to meet the freshness and regional standards expected by German consumers. Netto Marken-Discount, the owner, is a major subsidiary of the Edeka Group, which is Germany's largest supermarket corporation.
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