Made O'Meter
Discover where a brand or product originates
Flash is a prominent brand of household cleaning products primarily marketed in the United Kingdom and Ireland. Launched in 1958, it was originally developed to tackle tough household dirt and has since become a staple in British kitchens and bathrooms. The specific product shown features a collaborative formulation with Fairy, another brand under the same corporate umbrella, known for its powerful degreasing properties.
While Flash is the local branding used in the UK and Ireland, the brand is known as Mr. Clean in the United States and Canada, and Meister Proper in Germany. This multi-regional presence means that manufacturing occurs in various countries across Europe and North America to serve local markets efficiently.
The brand is owned by the American multinational consumer goods corporation, Procter & Gamble (P&G). Since its founding in 1837, P&G has grown into one of the world's largest companies, managing a massive portfolio of personal care and hygiene brands from its global headquarters in Cincinnati, Ohio.
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