Lucky Strike cigarette

Lucky Strike is one of the world's most iconic tobacco brands, originally introduced in 1871 as a chewing tobacco by R.A. Patterson in Richmond, Virginia. The brand's name was inspired by the gold rushes of the era, suggesting a 'lucky strike' for those who chose it. By the early 20th century, it transitioned into cigarettes and gained immense popularity through aggressive marketing, its distinctive 'It's Toasted' slogan, and its association with American pop culture.

Today, the brand's ownership is split geographically. In the United States, Lucky Strike is owned and marketed by ITG Brands, a subsidiary of the British multinational Imperial Brands. In markets outside of the United States, the brand is owned by British American Tobacco (BAT). Manufacturing takes place globally across numerous facilities depending on the region of sale, including North Carolina for the U.S. market and various international hubs for global distribution.