Veltins Helles Pülleken Lager

Veltins Helles Pülleken is a mild and refreshing lager produced by Brauerei C. & A. Veltins. Introduced in 2020, the brand name 'Pülleken' is a colloquial diminutive for 'bottle' in Northern German dialects, and the packaging features nostalgic 'jester' illustrations from the brewery's historical advertising.

Everything about the product, from its creation to its brewing, is centered in Meschede-Grevenstein, North Rhine-Westphalia. The company remains one of Germany's most successful private breweries and is still owned by the Veltins family, specifically led by Susanne Veltins. This ensures that the brand maintains its traditional independence away from major global beer conglomerates.