Made O'Meter
Discover where a brand or product originates
Barilla is one of the most iconic pasta brands in the world, renowned for its commitment to high-quality durum wheat and traditional production methods. Originally founded in 1877 by Pietro Barilla as a small bread and pasta shop in Parma, Italy, the brand has grown into a global leader in the grocery sector.
While the company operates numerous production facilities across the globe—including significant operations in North America—its roots and primary manufacturing centers remain in Italy. The brand is synonymous with Mediterranean cuisine and the 'Al Dente' standard, producing over 160 shapes of pasta and a large variety of sauces.
Barilla remains a family-owned enterprise, managed by the fourth generation of the Barilla family. It is the flagship brand of the Barilla Group, which has expanded its portfolio to include other food brands like Wasa and Mulino Bianco while maintaining a headquarters in Parma, Italy.
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