Helly Hansen activewear and outerwear

Helly Hansen is a globally recognized brand specializing in performance gear for skiing, sailing, and workwear. The brand has a deep heritage rooted in the harsh Norwegian climate, which directed its initial focus toward protecting mariners from the elements.

Today, while the brand maintains its headquarters in Oslo, Norway, its manufacturing footprint is global. Production primarily takes place in East Asia, including countries like Vietnam, China, and Bangladesh, to leverage specialized technical textile manufacturing capabilities.

In terms of ownership, Helly Hansen has transitioned through several private equity owners before being acquired by Canadian Tire Corporation in 2018. This acquisition allowed the brand to expand its retail presence while maintaining its reputation for high-quality technical innovation in professional-grade apparel.