Floralys Soft toilet paper

Floralys is an exclusive private label brand owned by the German global discount supermarket chain, Lidl. The brand specializes in paper-based hygiene products, including toilet tissue, kitchen rolls, and handkerchiefs, aimed at providing high-quality household essentials at competitive pricing.

As a private label, Floralys products are manufactured through a decentralized network of suppliers across Europe (including Germany, Poland, and France) to minimize logistics costs and ensure fresh supply to local Lidl branches. Ownership remains strictly under the Lidl Stiftung & Co. KG, which is part of the Schwarz Group, one of the largest retail groups in the world. The brand does not operate as an independent entity but is managed directly by Lidl’s procurement and quality control departments.