Lenor Odor Defense fabric softener

Lenor is a prominent brand of fabric softener and dryer sheets, widely recognized for its scent technology and garment care. The brand was originally launched by Procter & Gamble (P&G) in Germany in 1963 as the first fabric softener in that market. Lenor's identity is closely tied to its American counterpart, Downy, sharing much of the same branding and chemical formulations across different global regions.

The product shown in the image features a 'Fabriqué en France' (Made in France) seal, indicating it was manufactured in one of P&G's French production facilities, such as the major site in Amiens. Lenor is owned by the American multinational consumer goods giant Procter & Gamble, headquartered in Cincinnati, Ohio. P&G operates a vast global supply chain, ensuring that Lenor products are available across Europe while maintaining specialized manufacturing hubs for specific regional markets.