Fleuril Wit Wasmiddel (White Laundry Detergent)

Fleuril is a prominent brand of laundry detergent specifically formulated for fabric care, particularly known for its 'Renew' technology that helps maintain garment color and fiber quality. The brand originated in Germany under the name Perwoll, which was launched by Henkel. In the Dutch and Belgian markets, it is marketed under the name Fleuril.

Today, the brand is owned by Henkel AG & Co. KGaA, a major German multinational company operating in the adhesive technologies, beauty care, and laundry & home care sectors. While the brand has its roots in Germany, manufacturing occurs in various facilities across Europe to serve different regional markets. In the Netherlands, it is distributed through Henkel Nederland.