Made O'Meter
Discover where a brand or product originates
Our Mate is the unique branding used for Marmite yeast extract in several international markets, most notably Australia and New Zealand. This branding shift occurred because Sanitarium Health and Wellbeing Company had already trademarked the name 'Marmite' in those regions. Despite the name change, the product inside is the original thick, dark brown, and salty yeast extract developed by the Marmite Food Extract Company.
The product's history dates back to 1902 in Burton-upon-Trent, Staffordshire, England, where it was discovered that brewer's yeast could be concentrated and flavoured. Today, it remains a quintessential British food item. While the branding is regional, the ultimate ownership lies with Unilever, a multinational consumer goods giant that maintains production at the historic Burton-upon-Trent facility to ensure the consistent taste profile that has characterized the brand for over a century.
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