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Facelle is an exclusive private label brand of the German drugstore chain Rossmann. The brand focuses on feminine hygiene and incontinence products. As a store brand, Facelle products are manufactured by various third-party suppliers, primarily located within Europe, to meet the quality standards and price points of the Rossmann retail group. The brand provides a diverse range of products from pads to protective underwear for men and women.
The ultimate owner of the brand is Rossmann (Dirk Rossmann GmbH), which is one of the largest drugstore chains in Europe. Headquartered in Burgwedel, Germany, Rossmann remains a family-controlled company with a significant stake owned by the Hong Kong-based A.S. Watson Group (a member of CK Hutchison Holdings). This structure combines local German retail expertise with a global distribution and supply chain network.
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