McEnnedy American Way Pommes-Snack

McEnnedy American Way is a private label brand owned by the German discount giant Lidl. Despite its 'American Way' branding and logo style suggesting a United States origin, the brand was actually created in Germany to market American-style food products to European consumers.

The manufacturing for McEnnedy products typically occurs across various European countries where Lidl operates, with a significant amount of production based in Germany to serve the local and surrounding markets. The brand is strictly a retail brand for Lidl and is not sold in independent grocery stores outside of the Lidl distribution network.