Felix Tomatpuré

Felix is a Swedish food brand with a rich history dating back to 1939, founded by Herbert Felix. The brand is deeply ingrained in Swedish food culture, known primarily for its ketchup, pickles, and ready meals. The production of Felix products is primarily centered in southern Sweden, with the main facility located in Eslöv, often referred to as Sweden's food capital. This specific tomato paste is part of their extensive range of food staples designed for the Nordic market.

While Felix started as a family business, it eventually became part of larger corporate structures. Today, the brand is owned by Orkla, a Norwegian conglomerate that is a leading supplier of branded consumer goods to the grocery, out-of-home, specialized retail, pharmacy, and bakery sectors in the Nordics, Baltics, and selected markets in Central Europe and India. Orkla has maintained the brand's local identify while integrating it into its international portfolio.