Lord Nelson Dormir herbal infusion

Lord Nelson is a private label brand primarily associated with the German discount supermarket chain Lidl. It offers a wide variety of teas and herbal infusions, such as the 'Dormir' (Sleep) blend shown here, which typically contains calming herbs like chamomile and lemon balm.

The brand was developed by Lidl to provide high-quality tea options at competitive store-brand prices. While the brand originates from Germany, the manufacturing of its products occurs across multiple countries, often depending on the specific tea variety and the regional supply chain of the Lidl distribution center.

Ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Germany that also operates the Kaufland chain. As a private label, Lord Nelson is sold exclusively through Lidl's global network of stores.